The launch

Enrico Viceconte
7 min readJan 31, 2024

Analyzing the Execution of a Strategy Day by Day as It Unfolds!

Jun 5, 2023

June 5, 2023, the Cupertino Giant unveils to the world Apple Vision Pro, promising a new world of extraordinary experiences.

https://www.youtube.com/watch?v=TX9qSaGXFyg

On the same day, after the eager anticipation and great curiosity of the market and all the experts and enthusiasts in the field, here are the first comments and reactions!

JUN 5, 2023 2:41 PM

Apple’s Mixed-Reality Headset, Vision Pro, Is Here! After taking a yearslong wait-and-see approach, Apple is now all in on a new “platform.”

https://www.wired.com/story/apple-vision-pro-specs-price-release-date/

Jun 5, 2023, 2:56 PM

Apple announces visionOS, the operating system for its Vision Pro headset

/ Here’s what you can expect from Apple’s operating system for its new headset.

https://www.theverge.com/2023/6/5/23733874/apple-vision-pro-visionos-augmented-reality-os-specs-wwdc-2023

June 9, 2023

66# — Vision Pro — Yet Another Memorable Project by Apple?

https://www.linkedin.com/pulse/66-vision-pro-yet-another-memorable-project-apple-nieto-rodriguez/?utm_source=share&utm_medium=member_android&utm_campaign=share_via

Jul 4, 2023,

VisionPro: Apple opens the future of AR/VR/XR to developers

https://www.linkedin.com/pulse/visionpro-apple-apre-agli-sviluppatori-il-futuro-dellarvrxr-lalli/?midToken=AQH8ThbGqSkkfg&midSig=2-MiWGu-hbpqQ1&trk=eml-email_series_follow_newsletter_01-newsletter_content_preview-0-title_&trkEmail=eml-email_series_follow_newsletter_01-newsletter_content_preview-0-title_-null-5n4e8~ljnx1hvp~zi-null-null&eid=5n4e8-ljnx1hvp-zi

Jul 4, 2023, 2:49 AM

Apple halves its headset production plans

According to suppliers, the Cupertino giant would be ready to produce less than 400 thousand units of the expected Vision Pro

https://www.wired.it/article/apple-produzione-vision-pro/?uID=44195ba1ee74e1d9a125af4fa8bac285d58cac98f71f8c7aff51a5ebaee06971&utm_brand=wi&utm_campaign=daily&utm_mailing=WI_NEWS_Daily%202023-07-04&utm_medium=email&utm_source=news&utm_term=WI_NEWS_Daily

Sept 26, 2023

The Future of Augmented Reality: Could Quest 3 anticipate mass adoption?

https://www.youtube.com/watch?v=5AKl_cEB26c&t=2s

Comments

https://www.linkedin.com/pulse/il-futuro-della-realt%C3%A0-aumentata-quest-3-potrebbe-anticipare-lalli/?midToken=AQH8ThbGqSkkfg&midSig=2BypAWHpbbfqY1&trk=eml-email_series_follow_newsletter_01-newsletter_content_preview-0-title_&trkEmail=eml-email_series_follow_newsletter_01-newsletter_content_preview-0-title_-null-5n4e8~lmzy1228~kh-null-null&eid=5n4e8-lmzy1228-kh&otpToken=MWIwMTE5ZTYxYTI4Y2RjZWI1MjgwY2VmNDExZmU3YjU4Y2NlZDE0MDllYTQ4ZTZiNzVjMjA1Njk0YTVlNWJmOWE1ZDI5Njk0NzNkMGYwYzQ5OWNmN2JjNDQxZmY4YTI1MWU3ZDlkMmEyNGM4ODdmZSwxLDE%3D

16 Ottobre 2023

Apple is working on a cheaper headset: the goal is to go down to $1,500

https://www.hdblog.it/indossabili/articoli/n574633/apple-vision-pro-economico/

23 Ottobre 2023

Apple Vision Pro: retail employee training from 2024

https://www.hdblog.it/indossabili/articoli/n574891/apple-vision-pro-addestra-dipendenti-retail-2024/

October 23, 2023

Seeing each other in the eyes vs. Looking into each other’s eyes: that thin line where the true visual “innovation” of Apple’s Vision Pro viewers is hidden.

While most devices allow you to “see” the context thanks to the introduction of passthrough and the enhancement of internal cameras, Vision Pro introduces the innovative feature of “two-way pass-through”, allowing others to see a representation of the eyes of the user and therefore to “look” and “be looked at”, with a 4K micro-OLED display per eye. And it does so also thanks to the front OLED screen on the outward-facing viewer.

https://www.linkedin.com/pulse/vedersi-vs-guardarsi-quella-linea-sottile-dove-si-nasconde-lalli-frezf/?midToken=AQH8ThbGqSkkfg&midSig=28Wh2YsgNDSaY1&trk=eml-email_series_follow_newsletter_01-newsletter_content_preview-0-headline_&trkEmail=eml-email_series_follow_newsletter_01-newsletter_content_preview-0-headline_-null-5n4e8~lo3742lj~2w-null-null&eid=5n4e8-lo3742lj-2w&otpToken=MWIwMTE5ZTYxYTI4Y2RjZWI1MjgwY2UyNDYxNmUzYmQ4Y2NjZDE0MzlkYTQ4ZTZiNzVjMjA1Njk0YTVlNWJmOWE0OGU4NmFhNzBlYmRkZmQ0NTZkNzViOGI2NmMxN2NiN2QzZDJiYWU1MjViMmU0MiwxLDE%3D

29/10/2023, Ore 11:32

Apple is working on a cheaper headset: the goal is to go down to $1,500.

https://www.hdblog.it/indossabili/articoli/n574633/apple-vision-pro-economico/

06.11.2023

Apple Vision Pro will only be purchased in Apple Stores

The viewer will be shown with dedicated demo sessions to explain it in depth

https://www.wired.it/article/apple-vision-pro-dove-comprare-store/

08 November 2023

Apple, between November and December over 30 new activities for the development of Vision Pro

https://www.hdblog.it/indossabili/articoli/n575455/apple-vision-pro-sessioni/

12/22/2023

Apple Vision Pro: the future of mixed reality could launch sooner than expected

The initial previews pointed to the first months of 2024, but Apple even wants to anticipate and perhaps the exact launch month has already been revealed.

https://multiplayer.it/notizie/apple-visio-pro-futuro-realta-mista-lanciato-prima-previsto.html

December 25, 2023, 9.56pm

Apple Vision Pro: 2024 will start with a bang

https://www.smartworld.it/news/apple-vision-pro-debutto-mercato.html

01/07/2024 at 2:00 pm

Qualcomm challenges Apple Vision Pro with Snapdragon XR2+ Gen 2

Qualcomm presented its latest innovation in the field of virtual and mixed reality, the Snapdragon XR2+ Gen 2 platform.

https://www.tomshw.it/smartphone/qualcomm-sfida-lapple-vision-pro-con-snapdragon-xr2-gen-2

Jan 8, 2024, 10:10 AM GMT-5

Apple is launching what it hopes is its next big product on February 2

https://www.businessinsider.com/apple-vision-pro-headset-release-date-preorder-2024-1?utm_source=Iterable&utm_medium=email&utm_campaign=campaign_Insider%20Today,%20Jan%209,%202024&r=US&IR=T

January 8, 2024

Apple Vision Pro will be available February 2 in the United States

https://www.01net.it/apple-vision-pro-sara-disponibile-dal-2-febbraio-negli-stati-uniti/

Jan 9, 2024, 3:26 PM GMT-5

Tim Cook wants you to call the Apple Vision Pro ‘spatial computing.’ But what’s that?

https://www.businessinsider.com/apple-vision-pro-tim-cook-spatial-reality-vr-virtual-reality-2024-1?utm_source=Iterable&utm_medium=email&utm_campaign=campaign_Insider%20Today,%20Jan%2010,%202024&r=US&IR=T

9 Jan 2024

Apple Vision Pro, initial sales boom expected, then who knows

https://www.macitynet.it/apple-vision-pro-previsto-boom-vendite-iniziale/

01/09/2024

Apple publishes the first Apple Vision Pro commercial and expectations skyrocket

The debut of Apple Vision Pro drew initially positive reactions, but significant doubts persist about its impact on the market.

https://multiplayer.it/notizie/apple-pubblica-il-primo-spot-di-apple-vision-pro-aspettative.html

12 Jan 2024

The Apple Store app will scan your face to sell you a custom-made Vision Pro

https://www.macitynet.it/lapp-apple-store-consentira-di-scansionare-il-volto-per-proporre-il-vision-pro-corretto/

January 12, 2024

Apple Vision Pro, units available at launch lower than previous estimates

https://www.hdblog.it/indossabili/articoli/n577339/apple-vision-pro-quantita-disponibili/

January 15, 2024

It will be physically impossible to let friends try Apple Vision Pro. Or rather, you can do it, but they will never have the same experience.

https://www.smartworld.it/news/apple-vision-pro-accessori.html

15 Jan 2024

For Gurman, the Apple Vision Pro virtual keyboard is a “complete failure”

The journalist criticizes the viewer’s virtual keyboard, calling it a “complete failure” in its initial version.

https://www.ispazio.net/2062978/gurman-definisce-tastiera-virtuale-apple-vision-pro-completo-fallimento

17 Jan 2024

Apple Vision Pro: the first reviews arrive from the United States

A few lucky reviewers got their hands on the Apple Vision Pro and shared their first impressions of the device.

https://www.ispazio.net/2063024/prime-recensioni-apple-vision-pro

January 16, 2024

Dinosaurs are Apple’s call to arms for developers on Vision Pro

https://www.smartworld.it/apple/vision-pro-app-dinosauri.html

Jan 18, 2024, 8:56 AM GMT-5

Apple’s problems are piling up ahead of its biggest launch in nearly a decade

https://www.businessinsider.com/apple-vision-pro-launch-countdown-problems-watch-china-iphone-sales-2024-1?utm_source=Iterable&utm_medium=email&utm_campaign=campaign_Insider%20Today,%20January%2019,%202024&r=US&IR=T

19 GEN 2024

New King on Wall Street: Last week, Microsoft dethroned Apple to become the world’s most valuable public company, with a market value of $2.9 trillion, edging Apple by a few billion. While it’s not the first time, it’s an opportunity to reflect on the shift in power in the past few quarters and how the Redmond giant managed to take the crown — even temporarily.

https://www.appeconomyinsights.com/p/microsoft-overtakes-apple?utm_source=post-email-title&publication_id=1147403&post_id=140788852&utm_campaign=email-post-title&isFreemail=true&r=6e6uz&utm_medium=email

18 January 2024,

The Vision Pro won’t have the Netflix app, but that won’t be a big deal

Netflix decides not to support the Apple Vision Pro headset with a native app, unlike other streaming services, such as Disney+, which will offer optimized VR content

https://www.hwupgrade.it/news/apple/vision-pro-non-avra-l-app-di-netflix-ma-non-sara-un-grosso-problema_123486.html

January 19, 2024

Vision Pro in the operating room or around airplanes, Apple looks to the corporate (B2B) market

https://www.hdblog.it/indossabili/articoli/n577541/apple-vision-pro-utilizzi-possibili-app/

20.01.2024

The cumbersome detail of Vision Pro that Apple is hiding. The new mixed reality headset is powered by an inconvenient external battery, which the company is trying not to point out

https://www.wired.it/article/vision-pro-apple-batteria-esterna/

01/19/2024

APPLE VISION PRO, FINALLY HERE: THERE IS THE COMPLETE TECHNICAL SHEET!

https://tech.everyeye.it/notizie/apple-vision-pro-siamo-e-scheda-tecnica-completa-694868.html

21 JAN 2024

Total immersion, the future becomes reality… today.

After much talk, the moment has come when the future becomes reality, and enters people’s lives. With that skepticism that will then be laughed at when the picture has already been revealed..

https://www.newsletter.jumper.it/p/immersione-totale-il-futuro-diventa?utm_source=post-email-title&publication_id=701377&post_id=140879196&utm_campaign=email-post-title&isFreemail=true&r=6e6uz&utm_medium=email

01.22.2024

Apple Vision Pro will be very expensive to repair

Up to over 2000 euros if you have not subscribed to the AppleCare policy

https://www.wired.it/article/apple-vision-pro-prezzi-riparazioni/#intcid=_wired-it-bottom-recirc_5cb91699-38ea-4af9-a0b0-df3f72160749_cral2-2

Apple Vision Pro Is Currently Sold Out but Demand for Pricey Headset Could Go Down. With shipping time being five to seven weeks-long, the headset’s demand may see a decline

https://gizmodo.com/apple-vision-pro-sold-demand-down-ar-vr-headset-1851184622

01/24/2024, 09:23 am

HUNDREDS OF USERS WHO HAVE PREORDERED APPLE VISION PRO ARE RESELLING IT ON EBAY!

https://tech.everyeye.it/notizie/centinaia-utenti-preordinato-apple-vision-pro-rivendendo-ebay-695589.html

01/25/2024 at 10:04 am

Apple Vision Pro, here is a spectacular concept that makes it an object of desire

The Apple Vision Pro mixed reality headset concept promises an immersive sporting experience, thanks to an imagined demo that makes its great potential in sporting events visible.

https://www.tomshw.it/hardware/apple-vision-pro-ecco-un-concept-spettacolare-che-lo-rende-un-oggetto-del-desiderio

01/25/2024, 10.02 pm

Netflix Co-CEO Calls Vision Pro ‘Subscale’ and Wonders if Anybody Would Actually Use It

Latest updates!

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